Michigan’s only LIVE TV variety show—presented by UpNorth Media Center and City Opera House—was produced by Courtney Jerome. Averaging around 400 people in each episode’s live studio audience, the 4-episode 2018 season was a hit in downtown Traverse City throughout the month of February. Musicians, storytellers, actors, and magicians entertain Michiganders live via UpNorthTV Channel 189, Facebook, and the web.
Goal: Bring the community together to support local creative talent and art in Northern Michigan.
Results: Highest in-studio audience attendance ever recorded, as well as being the most-watched season online.