The Smitten by the Mitten brand reflects the love of the Michigan lifestyle. Their mission is to provide high-quality designs celebrating hometown passion of our lakes, trees, and cabins—with retail items you can be smitten with. The 30-second social media video below was created for Smitten by the Mitten in Boyne City, Michigan, by Courtney Jerome Media, showcasing how tons of items throughout their store are handcrafted by the owner herself.
Marketing Goals: Convey how the retail store creates their variety of Michigan-themed products in-house to a young demographic through a Facebook video before the holidays.
Creative Strategy: Compilation of quick videography with constant movement that appeals to a young audience, including a coupon code within the video for online shoppers.
Video Results: Became the brand’s #1 most-watched video in 2017 with over 11,500 views in only 3 weeks time.