Since 1927, The Bluebird Restaurant and Tavern has been serving whitefish “Bluebird style” to tourists and locals in the heart of Leland, Michigan. With a casual tavern, outdoor patio on the river, and a scenic dining room, Courtney Jerome Media has a lot of content to add to their restaurant social media accounts!
Here’s a look into Courtney Jerome Media’s content creation and social media strategy for The Bluebird Restaurant and Tavern’s digital marketing.
Marketing Goals: Bring additional awareness to the Bluebird brand during the summer season.
Creative Strategy: Incorporate a variety of content into the restaurant social media strategy for The Bluebird. Close-up food photography, images of Bluebird staff, and videos highlighting behind the scenes and their beautiful location in Leland helps creatively communicate the restaurant’s traditions.
Social Media Results: Facebook reach increase of 280% in 3 months’ time.
Marketing Goals: Develop a fairly new account on the Instagram platform to highlight The Bluebird Restaurant and Tavern.
Creative Strategy: The content calendar, photography, videography, copy writing, and schedule posting was managed by Courtney Jerome Media to showcase the Bluebird’s different dishes and staff. A custom grid was created in addition to producing videos and conducting B2B marketing via Instagram stories.
Marketing Results: Weekly increases in profile visits, reach and impressions. Plus, we over tripled the followers in only 3 months by posting consistent, quality content.