It took less than 24 hours for Emily and Cooper to start renovating their new property after purchasing Falling Waters Lodge in Leland, Michigan. From the floors to the ceilings, inside and out, these two had been making plans for years on how to update the place they had come to love. A year’s worth of hard work later, they’re ready to show it off! And I’m so honored to help tell their stories through social media videos!
Marketing Goals: Attract a new young demographic in Michigan on Instagram who will love their new modern hospitality touches. And also cross promote on Facebook to their already loyal followers.
Creative Strategy: Show off the area’s beauty and of the new Falling Waters Lodge through aerial drone footage and bright videography. Lots of blues, greens, and whites!
Video Results: These two social media videos below have become their most-watched videos ever posted, and the comments they have received warrant their hashtag #bestdamlodge.