Baabaazuzu is an eco-fashion house based in Lake Leelanau, Michigan.
When the pioneers of the upcycled sweater movement and a creative marketing agency cross paths, you know some serious magic is bound to happen. Baabaazuzu’s laundry snafu has become an international business for 30 years, and owners Sue (nickname “zuzu”) & Kevin wanted to take their social media marketing to the next level. So, they called us!
It’s been a blast helping their Michigan retail business grow on Facebook and Instagram (since 2019!) through creative photography and videography, a dynamic organic and paid social media strategy, and spunky copywriting! Courtney Jerome Media currently manages the Baabaazuzu social media accounts for the Michigan ecommerce business. Please, feel free to follow our journey on Facebook and Instagram. Plus! You can view the entire Baabaazuzu video collection produced by Courtney Jerome.
The Courtney Jerome Media team received a GOLD ADDY Award at the 2021 American Advertising Federation Great Lakes Bay Region’s annual awards for our integrated social media campaign during the viral Bernie Sanders Inauguration mittens craze (you know the meme). Overall, the campaign resulted in the highest-grossing revenue during that time of year than ever recorded for Baabaazuzu!
“Courtney Jerome Media has been the driving force in social media marketing for Baabaazuzu. While our initial goal was to exploit our brand on social media platforms, Courtney and her team have been so much more to Baabaazuzu.
Courtney has taken the time and care to understand the nuances of our brand and the lifestyle that it provides so that she and her team can best convey those attributes to our customers. Courtney Jerome Media has provided lifestyle photography and studio product shots, advantageous Facebook and Instagram postings, print media features, and creative video, and is always looking for more opportunities to expose Baabaazuzu to a greater audience.
Our projects are continually met with an overwhelming abundance of talent, professionalism and enthusiasm.”
— Sue Burns, Baabaazuzu Owner
Social media strategy packages for Michigan small businesses by Courtney Jerome Media include original photography and videos at a discounted rate. Courtney has a proven success rate of increased following and engagement with organizations such as WCMU Public Media, MyNorth Media/Traverse Magazine and more (see her resume here). Please email Courtney@courtneyjeromemedia.com to inquire about current rates and packages or visit the Contact Page.